Unexpected (but Effective) Digital Marketing Methods

In the world of digital marketing, there are always new trends and methods popping up. It can be hard to keep up with everything, and even harder to decide which trends are worth your time and energy. However, some of the most effective digital marketing methods are the ones that are flying under the radar. In this blog post, we’ll discuss a few of these unexpected but effective digital marketing methods used by a global marketing agency.

Chatbots

Chatbots are a form of artificial intelligence that can mimic human conversation. They’re commonly used in customer service to help answer common questions and resolve simple issues. However, chatbots can also be used for marketing purposes. For example, you can use a chatbot on your website to answer common questions about your product or service. You can also use a chatbot to engage with prospects on social media or even in real-time at events.

Influencer Marketing

Influencer marketing is a type of marketing that involves partnering with influencers in your industry. These influencers may have a large following on social media or be respected experts in their field. By partnering with influencers, you can reach a larger audience and build trust with potential customers

Account-Based Marketing

Account-based marketing (ABM) is a type of B2B marketing that focuses on targeting specific accounts rather than broadly reaching out to multiple buyers. With ABM, you identify key decision-makers at target accounts and then tailor your marketing efforts specifically to them. This type of highly personalized approach can be very effective in closing deals with large businesses.

Video Marketing

Video is one of the most powerful types of content for marketing purposes. People are more likely to watch a video than read an article or blog post, so video is a great way to capture attention and interest. You can use video for various purposes, such as creating product demonstrations, educational content, customer testimonials, or even just brand awareness videos

Interactive Content

Interactive content is any type of content that requires users to take some sort of action in order to interact with it. This could be something as simple as taking a quiz or entering a contest, or something more complex like playing an interactive game or using an interactive tool. Interactive content is great for capturing attention and engagement, both of which are essential for successful digital marketing campaigns.

These are just a few examples of unexpected but effective digital marketing methods that you can use to help your business succeed online. So don’t be afraid to think outside the box when it comes to your digital marketing strategy—you might just find that some of the most successful campaigns are the ones that are the most unexpected.